Partnership agreement with LOYAC AC Milan Academy in Kuwait to support young people’s sporting ambitions and public health

United Beverages Company K.S.C.C., one of Kuwait’s leading beverage manufacturers and distributors, announced the signing of a partnership to support the LOYAC AC Milan Academy in Kuwait, as part of its vision to strengthen the community and foster a culture of activity and vitality among young people. The agreement was signed by Rashid Al-Munai, Chief Executive Officer of United Beverages Company, and Salman Al-Rashoud, General Manager of LOYACtive — the sports arm of LOYAC — as an important step toward activating the positive role of the private sector and civil society institutions. The urgent need to promote physical activity as a fundamental element has become increasingly evident, while sport represents an important outlet and a positive space to support young people and engage their free time in ways that serve their ambitions and skills.

Rashid Al-Munai said: “This initiative reflects our vision of making a positive contribution to Kuwaiti society. It is important that we support the ambitions of young athletes and provide them with opportunities to focus on developing their skills. We are proud of this partnership and look forward to raising Kuwait’s flag at international championships.”

The initiative comes through United Beverages’ sponsorship of the academy’s activities with Aquafina water, enhancing awareness of the importance of proper hydration and encouraging young people to adopt healthier lifestyles while practicing sports activities.

For his part, Salman Al-Rashoud said: “This distinctive partnership is an important step in the academy’s journey toward expanding the horizons of sports training for youth in Kuwait, developing the sports ecosystem and strengthening its presence on the regional and international stage through innovative initiatives that invest in young people’s potential, elevate the skills of emerging players, and support the future of sport.”

A shared social responsibility

Within the framework of shared responsibility, the collaboration seeks to empower young people and develop their athletic skills through specialized training programs based on the latest global methods in sports training, under the supervision of a select group of experts and coaches certified by AC Milan Club Academy in Italy.

In addition to its professional football training programs, the LOYAC AC Milan Academy in Kuwait also plays an important role in instilling the values of discipline, teamwork, and perseverance among young people.

United Beverages Company continues to play an active role in supporting the community through initiatives and strategic partnerships aimed at promoting healthy lifestyles and contributing to community development, in line with its vision of achieving a positive and sustainable impact.

Distinctive Kuwaiti support

United Beverages Company is one of the leading companies in the manufacture and distribution of beverages in Kuwait, producing and distributing a wide range of global brands such as Aquafina water and Gatorade sports drink. The company is also committed to the highest standards of quality and operational efficiency, with a continuous focus on innovation and sustainability.