Saudi Public Investment Fund signs partnership with FIFA as a sponsor of the 2026 World Cup

Saudi Arabia’s Public Investment Fund has signed a partnership agreement with the International Federation of Association Football (FIFA), under which it will join the list of sponsors for the World Cup scheduled to take place from June 11 to July 19 next year in the United States, Canada and Mexico, in a new step within the Kingdom’s expansion in sports investment.

According to Agence France-Presse, FIFA said in a statement that the Public Investment Fund has become an official supporter of the 2026 World Cup, with the partnership also including two of its subsidiaries: Savvy Games Group and Qiddiya City.

Savvy Games Group is considered one of the world’s leading companies in the video games and esports sector, while Qiddiya is classified as one of Saudi Arabia’s major projects in entertainment, sports and culture.

The statement explained that the move builds on the existing cooperation between the two sides during the 2025 Club World Cup and reflects a shared direction toward enhancing development and engagement in the world of football, stressing that the partnership reinforces the fund’s commitment to sport as one of its strategic sectors.

The Public Investment Fund thus joins the category of “official supporters” of the World Cup, within a sponsorship structure spread across several tiers that includes major global companies operating in various fields.

The statement also noted that the agreement reflects the fund’s continued expansion in global sports investment, in parallel with Saudi preparations to host the 2034 World Cup, alongside strengthening its presence in major international tournaments.

In official comments, FIFA and fund officials expressed their satisfaction with the partnership, saying it would help support football globally, broaden fan participation and develop the sporting experience at the international level.